Market research and opportunity mapping

CASE STUDY: 2021-present (various client projects) 

Clients: Confidential

Project scope:

We have delivered more than ten market research projects for our clients since our inception. This project work allows us to share invaluable observations and knowledge from our experiences within the infrastructure sector from client side, contractor side and consulting positions. We also draw on years of expertise from our Work Winning division which supports clients as they bid for and win projects, alongside our personalised Opportunity Finder market scanning service.

A key benefit of our research is competitor analysis and the identification of barriers to entry which means we are able to advise clients quickly and reliably on the feasibillity of work-winning success.

The format of our work is user-friendly, cutting through detail to provide simplicity and clarity. We have created opportunity pipelines for the next seven years worth in excess of £5bn in value across more than 10 sectors. Our work can be categorised by client, value, geography and is tailored to each client.

Our service also includes editable assets that our customers can take on and manage themselve going forward.

Benefits:

• Validation of internal business development work

• Gap analysis with your existing pipeline of opportunities 

• Awareness of new opportunities

• Insights into emerging markets 

• Opportunity to plan and resource for upcoming bids

• Clarity on timescales for frameworks and one off projects 

• Simple and clear priorities allowing you to meet clients and position yourself ahead of bids landing