Delivering a growth strategy plan for north-west SME

CASE STUDY: Consultancy project

November 2024 • 3 weeks

Our customer is a respected, family-run business specialising in deep drainage and civil infrastructure works across the water, wastewater and highways sectors. The directors sought support in developing a robust growth strategy to enable future expansion.

Project scope:

We were engaged to evaluate current operations, market position, and capabilities to define a roadmap for scalable, sustainable growth. Our remit was to conduct a comprehensive assessment of their internal systems, external market presence, and business development functions. This involved identifying core strengths, analysing their client portfolio, and understanding their positioning within the industry.

What we delivered:

Following a full audit of internal and external processes, we provided the following strategic recommendations and deliverables:

• Streamlined internal processes, policies, and procedures to support scalable growth

• Reviewed existing accreditations and identified additional certifications (eg CHAS) to strengthen industry credibility

• Delivered social media best practice training, with a focus on LinkedIn for professional engagement

• Introduced a project pipeline planning framework to proactively identify new opportunities

• Developed a preferred supplier list to improve subcontractor engagement

• Enhanced the company's business development tools, including the creation of high-quality sales literature and website refinements

• Provided expert guidance on public and private sector tendering processes to support internal bid development

  
  

Benefits/successes:

• Aligned internal systems to support business scalability

• Produced a compelling digital brochure to showcase their strengths to potential clients

• Enabled the business to identify and pursue new tender opportunities more effectively

• Increased awareness of brand positioning and its importance in work-winning

• Equipped the team with knowledge of competitive positioning to inform future strategy

Context

Our customer has deep roots in the industry with three generations of experience dating back to 1975. It operates from Greater Manchester and is recognised for technical excellence in drainage and buried pipework solutions.The business delivers critical infrastructure projects across roads, motorways, water treatment facilities, and environmental systems under NEC3, NEC4, and JCT contracts. All of its work is sourced through reputation and client referrals, a testament to its operational reliability and sector expertise.